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 Twitter Fifa 14 Coins tells Wired that the map is not meant to comparewhich candidate is doing http://www.fifacoinsvip.com/  better in which state. Rather, it's anindicator of how particular messages play in particular places. So,for example,  tweets about jobs resonate well for both candidates inMississippi, where the unemployment rate is 9.2 percent.

It also gets interesting when you look at swing states and startdrilling down. For example, Obama has a high engagement level inOhio, while Romney holds only a medium engagement level. (These aredetermined by retweets and favourites.) But if you click over tosee the tweets that got a noteworthy reaction there, you can seethat four of Romney's top five tweets that had above-average levelsof engagement were about jobs. One easy lesson to glean is thattweets that mention issues in specific states do incredibly well inthose states. An Obama tweet about the number of middle-classfamilies in Florida that would get a tax hike under Romney was offthe charts  in terms of noteworthy reactions compared to his othermessaging there.